B2B SaaS CMO

Author name: Tory Smith

SaaS Companies Rely on Fractional CMO

Why More SaaS Companies Rely on a Fractional CMO Today

Now that Zoom conference calls are the new norm (gee thanks, COVID), there has been a significant rise in the number of SaaS companies that are turning to Fractional CMOs to build and lead a go-to-market strategy to achieve its goals. As the tech sector is looking to reduce expenses without sacrificing performance, the trend …

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when it's time to hire a fractional SaaS CMO

SaaS Founders: How to Know When It’s Time to Hire a Fractional CMO

If you’re a founder or CEO of a SaaS company that’s working 50+ hours a week – ask yourself what percentage of those hours were focused on marketing related activities that could should have been handed off to a CMO. We get it – you thrive on wearing multiple hats and getting your hands on …

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